Maria Winans — Chief Marketing Officer, Kyndryl
Published:
What we needed to do is ensure that the brand still was what we’ve always done…for our customers, mission critical…but we needed to surround them in the new…now being part of an independent company.
What does Maria Winans say on B2B Agility with Greg Kihlström?
Maria Winans, Chief Marketing Officer, Kyndryl, says: Maria Winans, Chief Marketing Officer at Kyndryl, discusses building a people-centric brand after the company’s separation from IBM. The interview covers naming strategy, cultural transformation through a defined behavioral platform, targeted customer engagement during a spin-off, and the need for courage and discomfort in driving large-scale brand and organizational change.
From: B2B Agility with Greg Kihlström
Cite as: Maria Winans. (2026). On B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/maria-winans-what-we-needed-to-do-is-ensure-that-the-brand-still-was-what