Maria Winans — Chief Marketing Officer, Kyndryl
Published:
We needed to surround our customers. We introduced this whole notion of account-based marketing
What does Maria Winans say on The B2B Agility with Greg Kihlström?
Maria Winans, Chief Marketing Officer, Kyndryl, says: In this episode Maria Winans, Kyndryl's Chief Marketing Officer, explains how she helped launch Kyndryl after the IBM spin-off by making strategic choices around naming, culture, account-based marketing, and leadership. She describes coinage of the Kyndryl name, codifying behaviors as a cultural platform, prioritizing ABM over mass demand gen, and treating discomfort as a catalyst for growth.
From: The B2B Agility with Greg Kihlström
Cite as: Maria Winans. (2026). On The B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/maria-winans-we-needed-to-surround-our-customers-we-introduced-this-whol