Marcus Fontoura — Technical Fellow; CTO for Azure Core, Microsoft
Published:
What it takes to create this multiplier effect, like this idea that I’m encapsulating a whole bunch of code, a whole bunch of processes, reducing multiple teams into a single team and then using this combined platform, this combined team to power lots of experiences in the company. And that’s what I call the multiplier effect, right? Like you build it once, reuse it many times, and you get like more agility because you can innovate and build more differentiated solutions for users while reusing platforms that will enable you to have that agility and leverage the engineering resources a lot better.
What does Marcus Fontoura say on The Agile Brand with Greg Kihlström?
Marcus Fontoura, Technical Fellow; CTO for Azure Core, Microsoft, says: This interview with Marcus Fontoura, Technical Fellow and CTO for Azure Core at Microsoft, explores the strategic value of adopting a platform mindset across the enterprise. Fontoura explains the "multiplier effect" of building shared, reusable platforms, the cultural and incentive changes required to adopt them, and why a single, well-governed data platform is essential for effective AI and cross-team innovation. The conversation ties platform strategy to leadership, governance, and operational agility.
From: The Agile Brand with Greg Kihlström
Cite as: Marcus Fontoura. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/marcus-fontoura-what-it-takes-to-create-this-multiplier-effect-like-this-id