Marcus Fontoura — Technical Fellow; CTO for Azure Core, Microsoft

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One of the things that Satya did really early on in his CEO tenure at Microsoft was he changed the evaluation at the end of the year, the performance evaluation for every employee so that everyone now had to write how did you empower others, right? How did they contribute to the success of others? And this seems like a small thing… but it’s like directly tied to your compensation and directly tied to the direction you wanted to guide the company. And that was, in my opinion, I think very fundamental for like making people more open to collaborate.

What does Marcus Fontoura say on The Agile Brand with Greg Kihlström?

Marcus Fontoura, Technical Fellow; CTO for Azure Core, Microsoft, says: This interview with Marcus Fontoura, Technical Fellow and CTO for Azure Core at Microsoft, explores the strategic value of adopting a platform mindset across the enterprise. Fontoura explains the "multiplier effect" of building shared, reusable platforms, the cultural and incentive changes required to adopt them, and why a single, well-governed data platform is essential for effective AI and cross-team innovation. The conversation ties platform strategy to leadership, governance, and operational agility.

From: The Agile Brand with Greg Kihlström

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Cite as: Marcus Fontoura. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/marcus-fontoura-one-of-the-things-that-satya-did-really-early-on-in-his-ceo

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