Manisha Powar — VP Head of Product Customer Experience Suite, Qualtrics
Published:
This is where businesses really want to help customers, but this is where the tension happens because businesses want efficiency. But at the same time, the business leaders don’t wake up every morning and say, 'I’m excited to treat my customers as numbers today.'
What does Manisha Powar say on The Agile Brand with Greg Kihlström?
Manisha Powar, VP Head of Product Customer Experience Suite, Qualtrics, says: Manisha Powar, VP Head of Product Customer Experience Suite at Qualtrics, discusses how agentic AI can shift customer experience from reactive to proactive by unifying disparate signals, enabling real-time action, and freeing human agents for higher-value interactions. She highlights challenges such as data silos and signal overload, and recommends building a strong data foundation, governance, and small pilot projects to balance efficiency with empathy and scale truly helpful customer experiences.
From: The Agile Brand with Greg Kihlström
Cite as: Manisha Powar. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/manisha-powar-this-is-where-businesses-really-want-to-help-customers-but