Luv Kapur — Staff Engineering Lead, Bit
Published:
The AI actually introduces a different way to think about the build versus buy because it’s no longer about cost and time with AI.
What does Luv Kapur say on The Agile Brand with Greg Kihlström?
Luv Kapur, Staff Engineering Lead, Bit, says: Luv Kapur discusses the evolving build-versus-buy decision in enterprise marketing technology and introduces InnerSource as a third option—compose—that applies open-source collaboration principles internally to boost reuse and reduce vendor lock-in. He explains how AI shifts evaluation criteria toward context, data control and velocity, and urges leaders to think in terms of capabilities and ecosystem metrics like reuse, velocity and collaboration.
From: The Agile Brand with Greg Kihlström
Cite as: Luv Kapur. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/luv-kapur-the-ai-actually-introduces-a-different-way-to-think-about-th