Lena Moriarty — Head of eTail Marketing, Worldwide Business Research
Published:
Consumers are looking for the benefits that come from retailers embracing AI, but they are not looking for us to admit that it’s AI.
What does Lena Moriarty say on The Agile Brand with Greg Kihlström?
Lena Moriarty, Head of eTail Marketing, Worldwide Business Research, says: This episode features Lena Moriarty, Head of eTail Marketing at Worldwide Business Research, discussing shifts in e-commerce including expanded peak seasons and micro-moments, practical applications of AI, and the importance of building consumer trust. Moriarty also highlights how smaller retailers use authenticity and social commerce (notably TikTok) to compete, and urges marketing leaders to pursue demonstrable AI use cases rather than hype.
From: The Agile Brand with Greg Kihlström
Cite as: Lena Moriarty. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/lena-moriarty-consumers-are-looking-for-the-benefits-that-come-from-retail