Laura Huddle — Chief Revenue Officer, Seel
Published:
This is why the return experience matters in all economic climates. Even in a boom, trust and predictability, that’s what wins loyalty.
What does Laura Huddle say on The Agile Brand with Greg Kihlström?
Laura Huddle, Chief Revenue Officer, Seel, says: Laura Huddle, Chief Revenue Officer at Seel, explains how returns can be reframed from a costly operational headache into a revenue-driving, loyalty-building component of the customer journey. She covers the shifting consumer psychology behind returns, the material P&L impact, tactical moves like underwriting risk to lift conversion and AOV, and the strategic advantages of data and circularity for long-term competitive differentiation.
From: The Agile Brand with Greg Kihlström
Cite as: Laura Huddle. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/laura-huddle-this-is-why-the-return-experience-matters-in-all-economic-cl