Laura Huddle — Chief Revenue Officer, Seel
Published:
I think the biggest opportunity is in circularity. We need to ensure that returned items are resold and reused rather than being wasted and going to landfill.
What does Laura Huddle say on The Agile Brand with Greg Kihlström?
Laura Huddle, Chief Revenue Officer, Seel, says: Laura Huddle, Chief Revenue Officer at Seel, explains how returns can be reframed from a costly operational headache into a revenue-driving, loyalty-building component of the customer journey. She covers the shifting consumer psychology behind returns, the material P&L impact, tactical moves like underwriting risk to lift conversion and AOV, and the strategic advantages of data and circularity for long-term competitive differentiation.
From: The Agile Brand with Greg Kihlström
Cite as: Laura Huddle. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/laura-huddle-i-think-the-biggest-opportunity-is-in-circularity-we-need-t