Kevin Li — SVP of Product, Optimizely
Published:
How is it not just about efficiency of existing things that you can see today…but also really get at how do you fundamentally change the way that you operate as marketing and doing the things that you literally honestly is like, ‘well, I didn’t think that was possible.’
What does Kevin Li say on The Agile Brand with Greg Kihlström?
Kevin Li, SVP of Product, Optimizely, says: An interview with Rupali Jain and Kevin Li from Optimizely about the emerging agentic future of marketing, focusing on how AI should be orchestrated across platforms rather than applied as isolated features. The conversation emphasizes the enduring importance of clear strategy, the transformational potential of AI to change marketing operations, and the need to optimize content and data for both machines and humans as consumer behavior evolves.
From: The Agile Brand with Greg Kihlström
Cite as: Kevin Li. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/kevin-li-how-is-it-not-just-about-efficiency-of-existing-things-that