Kelly Soligon — VP of Consumer Digital Direct Sales, Microsoft
Published:
I would look at three different elements when you’re creating an agent. Really being first upfront about what your use case is. Clear intent. Give the agent some guardrails… Second, I think you got to look at data quality and governance… And then finally, I would say the humans are still important. Like you can’t just set it and forget it.
What does Kelly Soligon say on The Agile Brand with Greg Kihlström?
Kelly Soligon, VP of Consumer Digital Direct Sales, Microsoft, says: Kelly Soligon, VP of Consumer Digital Direct Sales at Microsoft, describes how Microsoft moved personalization from an experimental 'sidecar' to an embedded, always-on capability by focusing AI on high-value customer moments. She explains using AI to surface and prioritize high-quality customer feedback at scale, offers a three-part framework for deploying customer-facing AI agents (clear intent, data governance, human oversight), and urges e-commerce leaders to prepare for agent-driven discoverability and transactions.
From: The Agile Brand with Greg Kihlström
Cite as: Kelly Soligon. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/kelly-soligon-i-would-look-at-three-different-elements-when-youre-creatin