Keith Kazerman — President of Streaming, Locality
Published:
Start by asking who you’re trying to reach, where they are consuming video and what action you want them to take, and then determine the role each channel should play based on what it can contribute to the overall campaign.
What does Keith Kazerman say on The Agile Brand podcast?
Keith Kazerman, President of Streaming, Locality, says: This Expert Mode interview with Keith Kazerman, President of Streaming at Locality, argues for audience-first video planning that coordinates broadcast and streaming rather than treating them as separate budget lines. Kazerman explains the measurement and organizational challenges that audience-first planning exposes, recommends concrete procurement questions for data partners, and advises CMOs to own customer data while renting media intelligence and setting clear measurement and localization guardrails.
From: The Agile Brand podcast
Cite as: Keith Kazerman. (2026). On The Agile Brand podcast. Retrieved from https://research.agilebrandguide.com/insights/keith-kazerman-start-by-asking-who-youre-trying-to-reach-where-they-are-c