Keith Kazerman — President of Streaming, Locality
Published:
Identify where localization actually makes a difference rather than creating hundreds of variations simply because the technology allows it.
What does Keith Kazerman say on The Agile Brand podcast?
Keith Kazerman, President of Streaming, Locality, says: This Expert Mode interview with Keith Kazerman, President of Streaming at Locality, argues for audience-first video planning that coordinates broadcast and streaming rather than treating them as separate budget lines. Kazerman explains the measurement and organizational challenges that audience-first planning exposes, recommends concrete procurement questions for data partners, and advises CMOs to own customer data while renting media intelligence and setting clear measurement and localization guardrails.
From: The Agile Brand podcast
Cite as: Keith Kazerman. (2026). On The Agile Brand podcast. Retrieved from https://research.agilebrandguide.com/insights/keith-kazerman-identify-where-localization-actually-makes-a-difference-rath