Kaz Ohta — CEO, Treasure Data
Published:
We created a bunch of small task agents. And then we also built this one orchestrator agent that actually splits the tasks into multiple small agents’ tasks… What’s amazing about this is, so we released one first AI agent called audience agent. It’s like creating segments, explore some data about it. And a lot of tasks took almost like 10 minutes to finish. And after 12 months, we can finish within a minute now. So there was a 10x improvement.
What does Kaz Ohta say on The Agile Brand with Greg Kihlström?
Kaz Ohta, CEO, Treasure Data, says: This interview with Treasure Data leaders examines how legacy marketing clouds and fragmented MarTech stacks undermine AI effectiveness, arguing that AI requires a unified, clean data core to deliver meaningful results. The conversation covers a practical approach to AI—using specialized, orchestrated agents for reliable automation—and stresses the critical need for granular permissions and CDP-based governance to secure personally identifiable information while enabling AI-driven activation.
From: The Agile Brand with Greg Kihlström
Cite as: Kaz Ohta. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/kaz-ohta-we-created-a-bunch-of-small-task-agents-and-then-we-also-bu