Kaz Ohta — CEO, Treasure Data
Published:
If AI can operate all the SaaS, that means this has a super permission. If this agent gets hacked, you basically leak every single record of every single system. That’s not going to be sustainable. So what we have built is this permission system that tightly integrated with CDP and AI on top of it… This agent recognizes you’re the CEO permission. We merge two permission together, agent and human, and we operate in this realm… The benefit of building AI on top of CDP is you can actually inherit all of the permission control you’ve built for your own PII data.
What does Kaz Ohta say on The Agile Brand with Greg Kihlström?
Kaz Ohta, CEO, Treasure Data, says: This interview with Treasure Data leaders examines how legacy marketing clouds and fragmented MarTech stacks undermine AI effectiveness, arguing that AI requires a unified, clean data core to deliver meaningful results. The conversation covers a practical approach to AI—using specialized, orchestrated agents for reliable automation—and stresses the critical need for granular permissions and CDP-based governance to secure personally identifiable information while enabling AI-driven activation.
From: The Agile Brand with Greg Kihlström
Cite as: Kaz Ohta. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/kaz-ohta-if-ai-can-operate-all-the-saas-that-means-this-has-a-super