Kaz Ohta — CEO, Treasure Data
Published:
AI needs better data. If you’re garbage in, garbage out. And the more tool you have, you just have more fragmented data… The CIO and CFO is asking, okay, is this underutilized? You have to get rid of it, et cetera, et cetera. So at best the IT budget, marketing budget, it’s probably flat or even probably decline. So that’s one force for consolidation. The other one obviously is AI, which is if you are using one platform, you have clean data, it’s more consolidated, right? So that powers better AI.
What does Kaz Ohta say on The Agile Brand with Greg Kihlström?
Kaz Ohta, CEO, Treasure Data, says: This interview with Treasure Data leaders examines how legacy marketing clouds and fragmented MarTech stacks undermine AI effectiveness, arguing that AI requires a unified, clean data core to deliver meaningful results. The conversation covers a practical approach to AI—using specialized, orchestrated agents for reliable automation—and stresses the critical need for granular permissions and CDP-based governance to secure personally identifiable information while enabling AI-driven activation.
From: The Agile Brand with Greg Kihlström
Cite as: Kaz Ohta. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/kaz-ohta-ai-needs-better-data-if-youre-garbage-in-garbage-out-and