Kathleen Pomento — CMO, ProcureAbility
Published:
We don’t have to convince CPOs, right? The chief procurement officers, they understand what type of value they can extract from their organization. But a lot of times, like all of us, we’re putting up fires during the day. We are just challenged with kind of doing the daily activities. To bring in an expert really allows them to kind of take a step back and look at their strategy, look at their approach.
What does Kathleen Pomento say on B2B Agility with Greg Kihlström?
Kathleen Pomento, CMO, ProcureAbility, says: In this interview, Kathleen Pomento, CMO of ProcureAbility, explains how procurement should be framed as a strategic value enabler rather than a mere administrative function. She discusses engaging CPOs early, using thought leadership to build credibility, fostering mentorship and advocacy, and maintaining agility through intellectual curiosity and smart risk taking to help procurement deliver long-term organizational value.
From: B2B Agility with Greg Kihlström
Cite as: Kathleen Pomento. (2026). On B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/kathleen-pomento-we-dont-have-to-convince-cpos-right-the-chief-procurement