Kate Dalbey — Chief Client Officer, Qualified Digital
Published:
The last thing that we want to do is have clients measuring themselves against productivity metrics that don’t ladder up to business success… Teams are all green, right? Every light is green. Great. But the business is shrinking meanwhile. No, we do not want that… as long as it’s tied to the business metric, that’s the quickest way to ensure larger adoption.
What does Kate Dalbey say on The Agile Brand with Greg Kihlström?
Kate Dalbey, Chief Client Officer, Qualified Digital, says: Kate Dalbey of Qualified Digital discusses why martech success depends less on the tool and more on the human operating model around it, covering the need for sustained executive sponsorship, the difference between training and true adoption, designing a “flexibly inflexible” operating model that balances governance with speed, and measuring platform success by business outcomes rather than usage metrics. The conversation emphasizes leadership behaviors, tailored change messaging, and outcome-linked measurement to drive lasting transformation.
From: The Agile Brand with Greg Kihlström
Cite as: Kate Dalbey. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/kate-dalbey-the-last-thing-that-we-want-to-do-is-have-clients-measuring