Kate Dalbey — Chief Client Officer, Qualified Digital
Published:
I’ve seen trainings be beautifully put together… and then literally the next week, no one is even thinking about the training manual that they were sent or session that they attended because they don’t remember why they need to change. So you have to attach that change to the why. This is going to help us get better data so that we can make more insightful decisions. This is going to help you move faster as a marketer so that you don’t have to do that grunt work that you already don’t like.
What does Kate Dalbey say on The Agile Brand with Greg Kihlström?
Kate Dalbey, Chief Client Officer, Qualified Digital, says: Kate Dalbey of Qualified Digital discusses why martech success depends less on the tool and more on the human operating model around it, covering the need for sustained executive sponsorship, the difference between training and true adoption, designing a “flexibly inflexible” operating model that balances governance with speed, and measuring platform success by business outcomes rather than usage metrics. The conversation emphasizes leadership behaviors, tailored change messaging, and outcome-linked measurement to drive lasting transformation.
From: The Agile Brand with Greg Kihlström
Cite as: Kate Dalbey. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/kate-dalbey-ive-seen-trainings-be-beautifully-put-together-and-then-li