Kaihan Krippendorff — CRMC Keynote Speaker
Published:
We interviewed a whole bunch, like 35 different innovation officers. And we said, if you find a customer need and you broadly let it be known inside the company that, ‘hey, customers want this thing,’ how often do you find that a solution already exists? Average 71.4% of the time. It already exists. So we do all this R&D creation stuff. Why? Not because we don’t have the solution, but we can’t talk.
What does Kaihan Krippendorff say on The Agile Brand with Greg Kihlström?
Kaihan Krippendorff, CRMC Keynote Speaker, says: This interview with CRMC keynote speaker Kaihan Krippendorff explores how large enterprises must shift from defending existing models to proactively disrupting markets. Krippendorff discusses mindset changes—seeing products as services—unlocking internal innovation trapped in silos, using a portfolio approach to de-risk experimentation, and even rethinking organizational structure through internal marketplaces to create entrepreneurial, customer-aligned functions.
From: The Agile Brand with Greg Kihlström
Cite as: Kaihan Krippendorff. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/kaihan-krippendorff-we-interviewed-a-whole-bunch-like-35-different-innovation-o