Kaihan Krippendorff — CRMC Keynote Speaker
Published:
[Blockbuster] did see the mindset shifting. They copied…Netflix. They created a separate company, Blockbuster online, a separate building, a separate leadership team, separate culture…and when the websites were released, they were shocked that the Netflix website was not a website. It was an interactive experience…they were still building a storefront, but a storefront in the cloud…They weren’t thinking of it as entertainment as a service. So that little subtle shift of like, what business are we in? Entertainment as a service or a storefront changes a thousands of decisions, and that informs what customers expect.
What does Kaihan Krippendorff say on The Agile Brand with Greg Kihlström?
Kaihan Krippendorff, CRMC Keynote Speaker, says: This interview with CRMC keynote speaker Kaihan Krippendorff explores how large enterprises must shift from defending existing models to proactively disrupting markets. Krippendorff discusses mindset changes—seeing products as services—unlocking internal innovation trapped in silos, using a portfolio approach to de-risk experimentation, and even rethinking organizational structure through internal marketplaces to create entrepreneurial, customer-aligned functions.
From: The Agile Brand with Greg Kihlström
Cite as: Kaihan Krippendorff. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/kaihan-krippendorff-they-did-see-the-mindset-shifting-they-copiednetflix-they