Kaihan Krippendorff — CRMC Keynote Speaker
Published:
Let’s say marketing, there isn’t just one marketing department. There are 10 marketing departments. And the branding people or the product people, they can decide which of those marketing departments they should work with…what you’ve done is you’ve basically reallocated budget, but not through a centralized budgeting function, but through an internal marketplace…marketing and IT and legal and finance, they become entrepreneurs with their own P&L, and they have to try to sell their goods internally. And that gives them the upside and it kind of aligns them also with customer success.
What does Kaihan Krippendorff say on The Agile Brand with Greg Kihlström?
Kaihan Krippendorff, CRMC Keynote Speaker, says: This interview with CRMC keynote speaker Kaihan Krippendorff explores how large enterprises must shift from defending existing models to proactively disrupting markets. Krippendorff discusses mindset changes—seeing products as services—unlocking internal innovation trapped in silos, using a portfolio approach to de-risk experimentation, and even rethinking organizational structure through internal marketplaces to create entrepreneurial, customer-aligned functions.
From: The Agile Brand with Greg Kihlström
Cite as: Kaihan Krippendorff. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/kaihan-krippendorff-lets-say-marketing-there-isnt-just-one-marketing-departme