John Nitti — adMarketplace
Published:
It’ll show you a picture of the product, give you the price point and let you know exactly where you’re going from a transparency and trust standpoint… that’s just meant to enable it and make the user experience better, but then help people monetize.
What does John Nitti say on The Agile Brand with Greg Kihlström?
John Nitti, adMarketplace, says: This interview with adMarketplace’s John Nitti explores how generative AI has accelerated the long-running trend of distributed intent, shifting discovery away from a single search bar into conversational agents, fintech apps, social surfaces, and other new digital touchpoints. Nitti discusses the commercial "last mile" problem of bridging AI-driven answers to purchase, the need to rethink keyword-driven tactics as conversations, and the organizational changes marketers must make through disciplined testing and integrated teams.
From: The Agile Brand with Greg Kihlström
Cite as: John Nitti. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/john-nitti-itll-show-you-a-picture-of-the-product-give-you-the-price