Joe Foster — Founder, Reebok
Published:
Designers still lead. But now they can press a button and see 100 new ideas in seconds
What does Joe Foster say on The Agile Brand with Greg Kihlström?
Joe Foster, Founder, Reebok, says: This episode features Joe Foster, founder of Reebok, and Ben Weiss, founder and CEO of Syntilay, discussing how AI, 3D printing, and creator-led distribution are disrupting traditional footwear design and manufacturing. They explain Syntilay's made-to-order model, rapid three-month product launches, AI-assisted design workflows that augment rather than replace designers, and the opportunity for creators to launch signature footwear without legacy industry constraints.
From: The Agile Brand with Greg Kihlström
Cite as: Joe Foster. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/joe-foster-designers-still-lead-but-now-they-can-press-a-button-and-se