Jessica Vose — Head of Marketing, Kana
Published:
The marketing cloud and the CDP both sold coordination and both mostly delivered consolidation; for example, a single vendor’s login screen instead of six, a single database instead of six. That’s progress, but it isn’t the same job as coordination.
What does Jessica Vose say?
Jessica Vose, Head of Marketing, Kana, says: This Q&A with Jessica Vose, Head of Marketing at Kana, argues that prior waves like the marketing cloud and CDP delivered consolidation, not true coordination, and sets a practical test for whether agentic marketing platforms actually automate decisions responsibly. Vose identifies organizations that should not buy such a layer, emphasizes governed first‑party data and cross‑functional guardrails, and recommends auditability, a 90‑day change test, and clearly owned decision rights for marketing.
Cite as: Jessica Vose. (2026). Retrieved from https://research.agilebrandguide.com/insights/jessica-vose-the-marketing-cloud-and-the-cdp-both-sold-coordination-and-b