Jessica Vose — Head of Marketing, Kana
Published:
A national promotion needs sign-off from brand, legal, media, and between a couple of regional teams. By the time it clears every desk, the market conditions the promotion was built for have shifted … and the team runs it anyway, because the cost of restarting the review is higher than the cost of running a now underperforming promotion.
What does Jessica Vose say?
Jessica Vose, Head of Marketing, Kana, says: This Q&A with Jessica Vose, Head of Marketing at Kana, argues that prior waves like the marketing cloud and CDP delivered consolidation, not true coordination, and sets a practical test for whether agentic marketing platforms actually automate decisions responsibly. Vose identifies organizations that should not buy such a layer, emphasizes governed first‑party data and cross‑functional guardrails, and recommends auditability, a 90‑day change test, and clearly owned decision rights for marketing.
Cite as: Jessica Vose. (2026). Retrieved from https://research.agilebrandguide.com/insights/jessica-vose-a-national-promotion-needs-sign-off-from-brand-legal-media