Jessica Shapiro — Chief Marketing Officer, LiveRamp
Published:
Leaning into AI is critical to driving the business forward. It enables marketers to move faster, work smarter, and deliver greater impact. There’s also an important benefit for the individual: building AI fluency helps you grow your career and stay competitive in modern marketing. While broader market pressures may eventually force headcount reductions, the best career protection is becoming the practitioner who can perform your role better with AI.
What does Jessica Shapiro say on Expert Mode (The Agile Brand podcast)?
Jessica Shapiro, Chief Marketing Officer, LiveRamp, says: This interview with LiveRamp CMO Jessica Shapiro explores why AI fluency must be treated as a core performance conversation rather than a morale-building memo. Topics include operationalizing curiosity through scheduled demos and protected build time, practical tooling choices and consolidation, governance caveats for regulated industries, and tying AI skills to recognition, performance reviews, and promotion to make adoption real and sustainable.
From: Expert Mode (The Agile Brand podcast)
Cite as: Jessica Shapiro. (2026). On Expert Mode (The Agile Brand podcast). Retrieved from https://research.agilebrandguide.com/insights/jessica-shapiro-leaning-into-ai-is-critical-to-driving-the-business-forward