Jessica Shapiro — Chief Marketing Officer, LiveRamp
Published:
I don’t see that evolution as thrashing. I see it as learning, optimizing, and staying agile in a market that is changing extraordinarily fast. We explored broadly, consolidated when there was a clear operational advantage, and expanded again when the work demonstrated a legitimate need.
What does Jessica Shapiro say on Expert Mode (The Agile Brand podcast)?
Jessica Shapiro, Chief Marketing Officer, LiveRamp, says: This interview with LiveRamp CMO Jessica Shapiro explores why AI fluency must be treated as a core performance conversation rather than a morale-building memo. Topics include operationalizing curiosity through scheduled demos and protected build time, practical tooling choices and consolidation, governance caveats for regulated industries, and tying AI skills to recognition, performance reviews, and promotion to make adoption real and sustainable.
From: Expert Mode (The Agile Brand podcast)
Cite as: Jessica Shapiro. (2026). On Expert Mode (The Agile Brand podcast). Retrieved from https://research.agilebrandguide.com/insights/jessica-shapiro-i-dont-see-that-evolution-as-thrashing-i-see-it-as-learnin