Jennifer Griffin Smith — Chief Market Officer, Acquia
Published:
What has stopped us being successful… is not the people… It’s the systems that have created and we have spent years recruiting people… to fix the underlying problem of the systems and I’m not even going to name them, but we all use a lot of systems that you have to buy systems on top of the systems because the systems actually don’t work properly and it kind of drives me crazy.
What does Jennifer Griffin Smith say on The Agile Brand with Greg Kihlström?
Jennifer Griffin Smith, Chief Market Officer, Acquia, says: This interview with Jennifer Griffin Smith, Chief Market Officer at Acquia, explores how marketing leaders should move beyond tactical AI-driven content production toward strategic content orchestration. It discusses rebuilding systems and governance to avoid human middleware, measuring success in a world of AI-driven answers rather than traditional SEO, and building a composable, vendor-transparent MarTech stack that elevates human creativity and strategic leadership.
From: The Agile Brand with Greg Kihlström
Cite as: Jennifer Griffin Smith. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jennifer-griffin-smith-what-has-stopped-us-being-successful-is-not-the-people-it