Jennifer Griffin Smith — Chief Market Officer, Acquia
Published:
We spent 20 years optimizing for search ranks and the next five years are going to be about winning the answer battle.
What does Jennifer Griffin Smith say on The Agile Brand with Greg Kihlström?
Jennifer Griffin Smith, Chief Market Officer, Acquia, says: This interview with Jennifer Griffin Smith, Chief Market Officer at Acquia, explores how marketing leaders should move beyond tactical AI-driven content production toward strategic content orchestration. It discusses rebuilding systems and governance to avoid human middleware, measuring success in a world of AI-driven answers rather than traditional SEO, and building a composable, vendor-transparent MarTech stack that elevates human creativity and strategic leadership.
From: The Agile Brand with Greg Kihlström
Cite as: Jennifer Griffin Smith. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jennifer-griffin-smith-we-spent-20-years-optimizing-for-search-ranks-and-the-next-f