Jennifer Griffin Smith — Chief Market Officer, Acquia
Published:
Content production is humans doing the work with AI helping them around the edges… your org still stays the same, your marketing organization stays the same, and the bottlenecks stay the same… Content orchestration shifts us to a totally different realm, right? It means that humans set the direction, they define standards, they make judgment calls, but AI can handle the mechanical volume.
What does Jennifer Griffin Smith say on The Agile Brand with Greg Kihlström?
Jennifer Griffin Smith, Chief Market Officer, Acquia, says: This interview with Jennifer Griffin Smith, Chief Market Officer at Acquia, explores how marketing leaders should move beyond tactical AI-driven content production toward strategic content orchestration. It discusses rebuilding systems and governance to avoid human middleware, measuring success in a world of AI-driven answers rather than traditional SEO, and building a composable, vendor-transparent MarTech stack that elevates human creativity and strategic leadership.
From: The Agile Brand with Greg Kihlström
Cite as: Jennifer Griffin Smith. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jennifer-griffin-smith-content-production-is-humans-doing-the-work-with-ai-helping