Jenna Kennedy — Client Strategy, The Office of Experience
Published:
This often involves the sometimes-uncomfortable process of speaking directly with customers to learn if the experience they have is the one you intended.
What does Jenna Kennedy say on The Agile Brand with Greg Kihlström?
Jenna Kennedy, Client Strategy, The Office of Experience, says: This interview with Jenna Kennedy (The Office of Experience) and Chris Taylor (DDN) explores shifting brand systems from prescriptive rulebooks to conviction‑driven, operational frameworks. They discuss diagnosing strategic misalignment, using archetypes (the Creator) as decision filters, and designing tools that the field wants to adopt. The conversation emphasizes leadership's role in installing judgment, not policing, and building systems that make brand‑consistent work faster, easier, and more defensible across decentralized teams.
From: The Agile Brand with Greg Kihlström
Cite as: Jenna Kennedy. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jenna-kennedy-this-often-involves-the-sometimes-uncomfortable-process-of-s