Jenna Kennedy — Senior Director of Client Strategy and PMO, Office of Experience
Published:
On product detail pages… you want to make sure that the necessary information for consumers is there and easy to find and for the trade people. So for consumers, we’re talking about things like product dimensions, basic dimensions, having really good photos of the product… and having reviews. And then for professionals, you need totally different information. You need part numbers, inventory levels, you know, how do you buy, what types of quantities or bundles, things like that.
What does Jenna Kennedy say on The Agile Brand with Greg Kihlström?
Jenna Kennedy, Senior Director of Client Strategy and PMO, Office of Experience, says: This episode examines how Guy Gunter Home (PDI) and Office of Experience rebuilt a hybrid e-commerce platform to serve both B2C shoppers and B2B trade professionals without compromising brand experience. Guests explain reframing audiences into a connected project ecosystem, designing product pages for dual needs, balancing Shopify Plus's native capabilities with custom PIM/ERP integrations, and the operational challenge of delivering real-time inventory and pricing to link online and offline operations.
From: The Agile Brand with Greg Kihlström
Cite as: Jenna Kennedy. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jenna-kennedy-on-product-detail-pages-you-want-to-make-sure-that-the-nece