Jeff Baskin — Chief Revenue Officer, Eagle Eye
Published:
It’s not just sponsored product ads on a website anymore. The leaders in this space are really utilizing loyalty programs, purchase history, and AI to serve the right offers at the exact right time, whether that’s in-store, online, or via mobile, it’s really tying all of those channels together with all of the first-party data that they have to create a really great customer experience, which results in incremental sales.
What does Jeff Baskin say on The Agile Brand with Greg Kihlström?
Jeff Baskin, Chief Revenue Officer, Eagle Eye, says: Jeff Baskin, Chief Revenue Officer at Eagle Eye, discusses how AI combined with first-party loyalty data is shifting retail media from a channel that sells impressions to an integrated profit engine focused on one-to-one personalization, incrementality, and margin impact. The conversation covers practical examples (like Tesco’s Clubcard Challenges), the operational role of AI in scaling individualized offers, and the need to measure RMN success by profitable, incremental sales rather than top-line revenue alone.
From: The Agile Brand with Greg Kihlström
Cite as: Jeff Baskin. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jeff-baskin-its-not-just-sponsored-product-ads-on-a-website-anymore-th