Jeff Baskin — Chief Revenue Officer, Eagle Eye
Published:
AI is truly getting us to that one to one personalization, which is helping retailers move beyond basic demographic targeting and segmentation and kind of what I’ll call for lack of a better term, bucketizing customers. AI also makes it possible to generate millions of personalized offers or, in Tesco’s case, challenges in real time — something it would be virtually impossible to manually do even for really large retailers.
What does Jeff Baskin say on The Agile Brand with Greg Kihlström?
Jeff Baskin, Chief Revenue Officer, Eagle Eye, says: Jeff Baskin, Chief Revenue Officer at Eagle Eye, discusses how AI combined with first-party loyalty data is shifting retail media from a channel that sells impressions to an integrated profit engine focused on one-to-one personalization, incrementality, and margin impact. The conversation covers practical examples (like Tesco’s Clubcard Challenges), the operational role of AI in scaling individualized offers, and the need to measure RMN success by profitable, incremental sales rather than top-line revenue alone.
From: The Agile Brand with Greg Kihlström
Cite as: Jeff Baskin. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jeff-baskin-ai-is-truly-getting-us-to-that-one-to-one-personalization-w