Jeannie Duca — CMO, BCN
Published:
We listen to those from whom we buy services, we listen to our channel partners… We listen to our customer base… And maybe most importantly is we listen to our own team because that’s where the experience starts.
What does Jeannie Duca say on B2B Agility with Greg Kihlström?
Jeannie Duca, CMO, BCN, says: This interview with Jeannie Duca, CMO of BCN, explores how enterprise marketers can balance automation and personalization without losing human connection. Duca emphasizes listening to customers, partners, and internal teams, validating solutions through ongoing feedback, and simplifying complex service experiences to build trust and long-term relationships while using technology selectively to enhance — not replace — human empathy and understanding.
From: B2B Agility with Greg Kihlström
Cite as: Jeannie Duca. (2026). On B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jeannie-duca-we-listen-to-those-from-whom-we-buy-services-we-listen-to-o