JD Carter — Chief Strategy Officer, Vasion

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Strategy used to happen—you’d revisit it quarterly or annually—but now it’s much more of a continuous assessment process. The cadence by which we have to monitor and assess has increased dramatically; it’s not about being reactionary, it’s really about being resilient and building strategic resilience around understanding what’s going on, and how we can alter our strategies based upon those external factors.

What does JD Carter say on The Agile Brand with Greg Kihlström?

JD Carter, Chief Strategy Officer, Vasion, says: This interview with JD Carter, Chief Strategy Officer at Vasion, explores how strategy must shift from static annual plans to a continuous cadence of assessment and adaptation in an era of constant disruption. Carter discusses strategic resilience, the foundational readiness companies need before pursuing AI, operationalizing customer-centricity through co-creation, and building execution frameworks that connect vision to day-to-day work while enabling course corrections.

From: The Agile Brand with Greg Kihlström

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