Jay Rushin — CEO, H&H Bagels

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Authenticity can also become a trap. It limits evolution.

What does Jay Rushin say on The Agile Brand with Greg Kihlström?

Jay Rushin, CEO, H&H Bagels, says: In this interview Jay Rushin, CEO of H&H Bagels, explains how he’s scaling the iconic New York bagel brand nationally by preserving core product authenticity while rethinking service, store design, and operations to enable franchising. He describes failed and successful customer-experience experiments, the move to a visible line model, disciplined franchise partner selection, and an iterative mindset that treats cultural cachet as seasoning rather than a constraint.

From: The Agile Brand with Greg Kihlström

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