Jay Combs — VP of Marketing, ModelOp
Published:
When governance is bolted on at the end and fragmented across teams, it slows everything down. The work finishes, and only then do missing documents, new approvals, and open compliance questions surface. The problem isn’t governance, it’s the process.
What does Jay Combs say on The Agile Brand podcast?
Jay Combs, VP of Marketing, ModelOp, says: Jay Combs, VP of Marketing at ModelOp, argues that marketing organizations massively undercount AI initiatives because many models are embedded in existing platforms and go live without review. He recommends tying every AI effort to a clear business use case, running governance continuously through the AI lifecycle, building a system of record, and tracking token-driven costs so teams measure outcomes (revenue, conversion, retention) rather than activity.
From: The Agile Brand podcast
Cite as: Jay Combs. (2026). On The Agile Brand podcast. Retrieved from https://research.agilebrandguide.com/insights/jay-combs-when-governance-is-bolted-on-at-the-end-and-fragmented-acros