Jay Combs — VP of Marketing, ModelOp
Published:
For years, marketing measured impressions, clicks, and MQLs because they were easy to count. Eventually the focus moved to what actually mattered: revenue, retention, growth. AI is going through the same transition, but with far more at stake.
What does Jay Combs say on The Agile Brand podcast?
Jay Combs, VP of Marketing, ModelOp, says: Jay Combs, VP of Marketing at ModelOp, argues that marketing organizations massively undercount AI initiatives because many models are embedded in existing platforms and go live without review. He recommends tying every AI effort to a clear business use case, running governance continuously through the AI lifecycle, building a system of record, and tracking token-driven costs so teams measure outcomes (revenue, conversion, retention) rather than activity.
From: The Agile Brand podcast
Cite as: Jay Combs. (2026). On The Agile Brand podcast. Retrieved from https://research.agilebrandguide.com/insights/jay-combs-for-years-marketing-measured-impressions-clicks-and-mqls