Jay Combs — VP of Marketing, ModelOp
Published:
As GenAI platforms meter by the token, every campaign, draft, and experiment carries a cost. Leaders need to see where that budget goes and ask a blunt question: are we funding real priorities, or just generating expensive AI slop?
What does Jay Combs say on The Agile Brand podcast?
Jay Combs, VP of Marketing, ModelOp, says: Jay Combs, VP of Marketing at ModelOp, argues that marketing organizations massively undercount AI initiatives because many models are embedded in existing platforms and go live without review. He recommends tying every AI effort to a clear business use case, running governance continuously through the AI lifecycle, building a system of record, and tracking token-driven costs so teams measure outcomes (revenue, conversion, retention) rather than activity.
From: The Agile Brand podcast
Cite as: Jay Combs. (2026). On The Agile Brand podcast. Retrieved from https://research.agilebrandguide.com/insights/jay-combs-as-genai-platforms-meter-by-the-token-every-campaign-draft