Jason Wolf — President, Fullstory
Published:
It makes that user feel like, 'Oh, this is a company that understands my role. This is a company that understands my problem. This is a company trying to help me do my job faster or better.' When you hit that union, we see the spikes in usage go way up and you can actually see the improvement over time.
What does Jason Wolf say on The Agile Brand with Greg Kihlström?
Jason Wolf, President, Fullstory, says: This interview with Fullstory President Jason Wolf explores the shift from passive observation to active intervention in digital experiences, demonstrating how combining behavioral analytics with no-code in-app guides lets teams resolve friction in real time. Wolf explains how session-level visibility creates shared "observed truths," how measurable micro-interventions can move business metrics (including an 11% DDR improvement), and previews a future of AI-driven, self‑healing digital experiences.
From: The Agile Brand with Greg Kihlström
Cite as: Jason Wolf. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jason-wolf-it-makes-that-user-feel-like-oh-this-is-a-company-that-un