Jason Wolf — President, Fullstory
Published:
A lot of organizations have stated truths. But when you combine Fullstory with our guides and surveys you can start to work with observed truths because we can actually see every single session that happens; you can not only understand when the guide is firing based on what context, but you can watch how the end user interacts.
What does Jason Wolf say on The Agile Brand with Greg Kihlström?
Jason Wolf, President, Fullstory, says: This interview with Fullstory President Jason Wolf explores the shift from passive observation to active intervention in digital experiences, demonstrating how combining behavioral analytics with no-code in-app guides lets teams resolve friction in real time. Wolf explains how session-level visibility creates shared "observed truths," how measurable micro-interventions can move business metrics (including an 11% DDR improvement), and previews a future of AI-driven, self‑healing digital experiences.
From: The Agile Brand with Greg Kihlström
Cite as: Jason Wolf. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jason-wolf-a-lot-of-organizations-have-stated-truths-but-when-you-comb