Jason VandeBoom — Founder & CEO, ActiveCampaign
Published:
You don’t change the construct, you don’t materially create any waves in your ecosystem. Nobody’s truly upset — that means it’s bolted on, a nice little to have. If you’re looking to compete with more AI-native companies and actually be innovative, it has to be more foundational; if you are changing a construct of how people interact and find value, that is not bolting on — that’s fundamentally changing a construct.
What does Jason VandeBoom say on The Agile Brand with Greg Kihlström?
Jason VandeBoom, Founder & CEO, ActiveCampaign, says: In this episode Greg Kihlström interviews Jason VandeBoom, Founder & CEO of ActiveCampaign, about how established companies must rethink their playbooks for an AI-native world. VandeBoom argues for empowered, sometimes contrarian leadership to drive foundational change, distinguishes between bolting AI onto existing systems versus rebuilding core constructs, and emphasizes focusing on measurable customer value as the primary way to lead adoption and sustain competitive advantage.
From: The Agile Brand with Greg Kihlström
Cite as: Jason VandeBoom. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jason-vandeboom-you-dont-change-the-construct-you-dont-materially-create