Jason VandeBoom — Founder & CEO, ActiveCampaign
Published:
I think it’s critical a business has someone in the business that has fundamental ownership of some of the decisions to be the almost outlier in terms of opinionated innovation. You need someone who’s borderline — people look at them and think this person’s kind of crazy — they’re going to destroy the business. If you don’t have someone with enough ownership of decisions and direction pushing the boundary to a semi-scary state, it’s almost inevitable where that business goes.
What does Jason VandeBoom say on The Agile Brand with Greg Kihlström?
Jason VandeBoom, Founder & CEO, ActiveCampaign, says: In this episode Greg Kihlström interviews Jason VandeBoom, Founder & CEO of ActiveCampaign, about how established companies must rethink their playbooks for an AI-native world. VandeBoom argues for empowered, sometimes contrarian leadership to drive foundational change, distinguishes between bolting AI onto existing systems versus rebuilding core constructs, and emphasizes focusing on measurable customer value as the primary way to lead adoption and sustain competitive advantage.
From: The Agile Brand with Greg Kihlström
Cite as: Jason VandeBoom. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jason-vandeboom-i-think-its-critical-a-business-has-someone-in-the-business