Jason VandeBoom — Founder & CEO, ActiveCampaign
Published:
Get to customer value. If you get to customer value, it’s unarguable. Nobody can argue, should we use AI? It’s not about that; we are providing faster, better customer value, and to get to those points is where people need to focus first and foremost.
What does Jason VandeBoom say on The Agile Brand with Greg Kihlström?
Jason VandeBoom, Founder & CEO, ActiveCampaign, says: In this episode Greg Kihlström interviews Jason VandeBoom, Founder & CEO of ActiveCampaign, about how established companies must rethink their playbooks for an AI-native world. VandeBoom argues for empowered, sometimes contrarian leadership to drive foundational change, distinguishes between bolting AI onto existing systems versus rebuilding core constructs, and emphasizes focusing on measurable customer value as the primary way to lead adoption and sustain competitive advantage.
From: The Agile Brand with Greg Kihlström
Cite as: Jason VandeBoom. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jason-vandeboom-get-to-customer-value-if-you-get-to-customer-value-its-un