Jamie Domenici — Chief Marketing Officer, Klaviyo
Published:
A CMO still owns the data that feeds the answer. Product info, reviews, and purchase history are what the AI is actually pulling from to tell a customer what to buy. Get that right, and you become the answer the assistant gives. Get it wrong, and you’re invisible before the customer ever reaches your site.
What does Jamie Domenici say on The Agile Brand podcast?
Jamie Domenici, Chief Marketing Officer, Klaviyo, says: Jamie Domenici, CMO at Klaviyo, argues that the real contest in AI-assisted commerce is over the live customer and product records that feed assistant answers, not the assistant's presentation layer. She advises marketing leaders to prioritize ownership and freshness of first-party data, insist on vendor visibility into reasoning and conversation logs, and fund solutions that move specific retention or execution metrics rather than capabilities for their own sake.
From: The Agile Brand podcast
Cite as: Jamie Domenici. (2026). On The Agile Brand podcast. Retrieved from https://research.agilebrandguide.com/insights/jamie-domenici-a-cmo-still-owns-the-data-that-feeds-the-answer-product-inf