Imri Marcus — CEO and Co-Founder, Brandlight
Published:
You’re not competing to be a result on page one. You’re now actually competing to be the answer… the customer journey is happening inside a black box, right? The moment of discovery is happening inside these AI engines… Consideration happens within that black box… you have an AI that can act as a frontline sales person for your brand or for your competitor.
What does Imri Marcus say on The Agile Brand with Greg Kihlström?
Imri Marcus, CEO and Co-Founder, Brandlight, says: Imri Marcus explains how generative AI, conversational interfaces, and AI-native browsers are transforming search into conversational discovery and collapsing the traditional marketing funnel. He argues that brands must move beyond legacy SEO to 'Generative Engine Optimization' by structuring authoritative, AI-digestible content and adopting influence-based metrics like AI visibility share and representation accuracy to earn inclusion and accurate representation in AI-generated answers.
From: The Agile Brand with Greg Kihlström
Cite as: Imri Marcus. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/imri-marcus-youre-not-competing-to-be-a-result-on-page-one-youre-now