Imri Marcus — CEO and Co-Founder, Brandlight
Published:
Keyword stuffing doesn’t work nearly as well when you have LLMs that really understand semantic meaning. Backlink schemas, they don’t really work when you have models that can weigh authority and consistency over just, you know, link volume… When someone asks a question in your vertical, where does ChatGPT go? Where does Perplexity go, right? Then, which types of pieces of content will it choose to dive deeper into, then to synthesize into the answer?
What does Imri Marcus say on The Agile Brand with Greg Kihlström?
Imri Marcus, CEO and Co-Founder, Brandlight, says: Imri Marcus explains how generative AI, conversational interfaces, and AI-native browsers are transforming search into conversational discovery and collapsing the traditional marketing funnel. He argues that brands must move beyond legacy SEO to 'Generative Engine Optimization' by structuring authoritative, AI-digestible content and adopting influence-based metrics like AI visibility share and representation accuracy to earn inclusion and accurate representation in AI-generated answers.
From: The Agile Brand with Greg Kihlström
Cite as: Imri Marcus. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/imri-marcus-keyword-stuffing-doesnt-work-nearly-as-well-when-you-have-l