Himanshu Jain — Co-founder, Commerce IQ
Published:
If the teams are focused just on top two retailers, what about retailer number three, four, five, six, seven that combined generate about 50% of the revenue?..If winning a bid on snack keyword on an Amazon or Walmart might cost you $10 per click. Versus on a Hy-Vee or an Ahold, it might only cost you two bucks. So when you’re spending that incremental dollar, where should you spend? Is a decision most brands and agencies are not making because they can’t go outside the top two retailers.
What does Himanshu Jain say on The Agile Brand with Greg Kihlström?
Himanshu Jain, Co-founder, Commerce IQ, says: Greg Kihlström interviews Commerce IQ leaders about the shift from rules-based automation to agentic AI that can plan, reason, and execute commerce operations. The conversation covers how intelligent agents close the gap between insight and action, unlock long-tail SKU and retailer opportunities, and change human roles from doers to directors through onboarding, oversight, and strategic guidance of AI agents.
From: The Agile Brand with Greg Kihlström
Cite as: Himanshu Jain. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/himanshu-jain-if-the-teams-are-focused-just-on-top-two-retailers-what-abo